Internet Surveys by Direct Mailing

Direct Mailing Decisions for a Dutch Fundraiser

Direct marketing firms want to transfer their message as efficiently as possible in order to obtain a profitable long-term relationship with individual customers. Much attention has been paid to address selection of existing customers and on identifying new profitable prospects. Less attention has been paid to the optimal frequency of the contacts with customers. We provide a decision support s...

Internet Based Travel Surveys

Comparative analysis of pediatric mailing lists on the Internet.

OBJECTIVE To analyze quantitative aspects and the relative quality of various pediatric discussion groups on the Internet and to contrast them with qualitative aspects of a selected number of pediatric journals. MATERIAL AND METHODS An extensive number of mailing lists on the Internet of interest to pediatricians was compiled. Twelve of them concerned with pediatric specialties were selected....

Productivity in the Internet mailing lists: A bibliometric analysis

Determining the Direct Mailing Frequency with Dynamic Stochastic Programming

Both in business to business and in consumer markets direct mailings are an important means of communication with individual customers. This paper studies the mailing frequency problem that addresses the issue of how often to send a mailing to an individual customer in order to establish a profitable longterm relationship rather than targeting profitable groups of customers at every new mailing...